Real Estate News
If not Zillow, then who? Agents spar over preferred portal-war victors
Real estate agents have strong opinions on each of the major players in the so-called "portal wars" between Zillow and its competitors. Intel asked who agents want at the center of the home search.
Source: Inman
How strict are the MLSs? Here’s how Compass saw it
As it geared up to fight for rules that were favorable to its private listings strategy, Compass set out to understand where hundreds of MLSs stood — and to create a 1-to-5 ranking system.
Source: Inman
When it comes to private listings, choice isn’t the same as freedom
Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes.
Source: Inman
Homebuyers don’t need motivation. They need leadership
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.
Source: Inman
Relationships before Reels: Why real estate still runs on connection
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.
Source: Inman